Haileigh's original logo (found above), is a very simple Serif font, Georgia, to maintain a classic and safe look to her brand. As you can view below, I created 3 logos that contained a san serif font or a "runway" look font which spoke out youthful, modern, and fashion. I placed them in two different headers just for presentation purposes which was later used for her social media banners. Her management team wanted to maintain their world icon but had no other specifics about keeping a similar font or color.
The agency I worked for, RCW Media Group, had me present two final options for her team to look over. Her mother wanted a refined runway modern logo that represented her daughter well. They went with the first design, but with just the addition of the world icon as the "o" in world to keep some element of the original logo. Final design is found below along with her website header.
Home page of HailsWorld.com